Ric Chetter - From Radioland

Part of the fun of being in show business is the fine art of being paid for what you do. In this episode, Ric talks about advertising in general and how we perceive it in the current day and time we live in. In the past, there was a major concern that we were all inundated with products being advertised to us. There is a balance to how it is done correctly and in this present day and age where we are all connected, the ads are everywhere and we have somehow evolved to a point where we can selectively tune it all out. So, how does Ric do it? By being a picky whore, that's how. 

NEXT WEEK: Don't be a quitter, it makes you look bad.

If there is in fact, advanced life elsewhere in the universe, they could be trying to figure us out based on what they see and hear through our broadcasts and the internet. This is what Ric gets into in this episode. Imagine, if you will, what it must be like for another civilization to judge us solely based on what we discuss in social media. It is kind of scary if you think about it. After all, we judge each other in that exact manner so it seems plausible that another advanced life could be deciding our ultimate fate based on all those cat videos. We are so doomed.

In the year this show has been in production, we find that there are a few firsts that we have endured From Radioland. Here is a first. In this episode, Ric will give you a look at what happens on the air at Radio Memphis. He sat down with singer and songwriter Eric Sommer for a great conversation and some good live music performed on the air. This episode contains the full conversation and all the songs Eric played on the air as it happened. We edited out the commercials but left the rest as it was. NOTE: There are several mentions of a performance that was to happen that evening. That already occurred. This is dated material in that aspect but a great look at what happens on Radio Memphis. 

NEXT WEEK: Distractions in social media. What must the aliens be thinking about us?

In this world, change is inevitable. Even if we don't want it to be that way. In this episode, Ric talks about some of the changes we have seen in this world, especially in the world of technology. Even that has it's own drawbacks. From the things we do everyday compared to the way things used to be. Why does Ric carry a bag wherever he goes? Change. American arrogance has now become a thing and for some reason, we as Americans are the most resistant to any type of change and that creates a humorous scenario for the rest of the world to witness.

NEXT WEEK: From Radioland - From the air. 

In what may be kind of dated, Ric talks about the weather in Memphis and how drivers and citizens react and prepare for a little winter weather. Also, in this episode Ric talks about the world of sports. Along the way, he talks about people who think they know him but really don't. If you are a fan of NASCAR or the NFL, you are probably going to find some of the things Ric says about those two things a little off putting. Nevertheless, never a dull moment in Radioland. 

NEXT WEEK: A change is gonna come and there is nothing you can do about it.

One of the key things internet broadcasters have to deal with is the simple act of monetizing. Advertising agencies want to see big numbers. When a broadcaster does bring those numbers, the rules seem to change. It all seems to be based in fear, of all things. In this episode, Ric takes a look (and a shot) at advertising agencies and their current attitudes toward the internet. Sadly, some of these companies still hold on to the "tried and true" terrestrial format even though 75 - 80 percent of the AM/FM audience has evaporated. Where did they go? To the internet. Is he ahead of the curve? You bet. What may seem like a good place to be, not so much.

Sometimes we come across people who inspire us and when we do, we try to reach out to them and talk to those people. Ric did that very thing when he reached out to Josh Robert Thompson. Josh was the voice of Geoff Peterson from The Late Late Show with Craig Ferguson (among many other voices). Josh is a working comedian and voice actor. For more about Josh you can find him at his website. There you can find out the dates of his current tour with Craig Ferguson and episodes of his podcast Joshin' Around. For more on this episode, you can see what Ric has to say at his personal page.

For nearly a year, From Radioland has delivered an episode a week. Doing it has been a blast for us and we are looking forward to bringing you expanded content and new things in the second year of production. In this episode, Ric will tell you how the show is produced. From the differences in our show compared to other great shows out there to the nuts and bolts of how From Radioland is produced. Included in this episode, Ric will lay out the technical stuff for those of you who might be considering starting your own show. You can think of this episode as a look behind the scenes, sort of. Plus, you won't want to miss the tease for the final show of the production year. It is a small look at what is coming in the next year all From Radioland.

There is a generation of people among us who have been vilified and probably for good reason. In this episode, Ric takes a look at the Millenial Generation. This is a group of people who are coming of age right now. The children of people who are Ric's age. Naturally, Ric has an issue with this generation and is not afraid of being labeled as an "old man" or some one who just doesn't "get it". But, this generation out there are in the driver's seat. They are the one who are steering the media we consume and how we are going to consume such stuff. Oddly, the "old man" is working in those lines and has been doing so for some time now. Of course, the Millenial Generation may be taking umbrage with that. However, does this generation have anything of worth to offer the world?  

In the wake of the Charlie Hebdo shootings in Paris, France, Ric decided it was time to take a look at how comedy has now become a weapon in a society where some individuals bent on forcing their religion onto the rest of the world. In this episode, Ric gets into the touchy subject of free speech in a world where some governments based on religious laws have real problems with people who don't agree with such rules. A bit of a warning here, the subject matter of this episode might be considered offensive to some and indeed there are some countries where the playing of this episode could be dangerous to those who live in such places. If that wasn't enough, Ric tells a Mohammad joke.