Ric Chetter - From Radioland

Episode 286: Sarcastic Bullets

Part of what it takes to being on the air these days is healthy sense of sarcasm and being a bit of a cynic. In this episode, Ric talks about why he speaks like that. In light of the recent mass shootings, he uses that subject to display just how powerful sarcasm can be. It's the vehicle that drives others to react in interesting ways. Some of you out there may not like what they hear in this episode and Ric makes no apologies. As he says, "You have the right to freedom of speech, but you are not free from the consequences of your speech." He'll explain as he lays out the current status of what seems to be happening in America.

NEXT WEEK: TV on the internet.

Episode 285: Terrestrial Zombies

In a very sad way, FM has become this weird little zombie. Still propped up by the corporate stiffs as something that is still sort of viable. This is quite sad, frankly. There was a time when traditional radio was a fantastic medium, or so we thought. Once everyone was given an actual choice as to what they could listen to, the world sort of changed. Now, terrestrial radio is sort of a sad joke. In this episode, Ric will expand on this by telling you about a conversation he had with a couple of people. One who was in the business and now is out doing his own thing, and one who is still in the scene and how he compares the current state of terrestrial radio to Weekend at Bernie's. A very sad analogy but so true on so many levels. Plus, Ric went to the dentist and it was quite the mouthful. Also, Ric prepares to be without adult supervision as The Immigrant leaves town for a few days.

NEXT WEEK: The Sarcastic Cynic. 

 

Episode 284: Terms of Service

In light of the recent viral FaceApp thing which was hot for a minute, came news about how nefarious this thing could be. Almost immediately there were reports of how the app designers were a Russian company bent on snagging data from the app's users. Which begs the question, how come there is all this talk about giving up your privacy and almost everyone is leary of doing that but, when it comes to something fun to do with a picture, these same people willingly give up all their privacy to see the gimmick? Remember, there is nothing free out there. Sure, the app doesn't cost you a single penny. But, there is a cost and you likely paid handsomely for it. In this episode, Ric takes a look at the terms of service of the FaceApp as well as a cautionary look at other things out there. Also, some of the best ideas never get used. Instead, we are stuck with self checkout.

NEXT WEEK: FM as Zombieland

 

Episode 283: What's News

We live in this strange 24 hour news cycle. We say that it is strange even though we are all so used to it now. Thanks to social media, we see stuff happening around the world as it happens. The problem is, too many writers and presenters don't like the facts getting in the way of a good story. This is where the dreaded fake news hangs out. Because of this, our own beliefs tend to be rattled, by design. This stuff that happens out there is not necessarily meant to change your point of view so much as it is designed to either accept what you are hearing as fact or worse, to outright piss you off. In this episode, Ric explores this situation and what you can do to make sure what you are learning about, in any situation, is the absolute fact.

NEXT WEEK: Here's an idea...

 

 

Episode 282: What A Cover Act

There it is, you see a post about one of your favorite bands in the whole world is coming to your town for a show. You grew up with their music, you have all of their records, it's been years since you have seen them live. You are going to the show. When you get there you realize that not one member of the band on stage is from the original act. They sound the same. They sort of look the same. But they are playing music that is ostensibly not theirs. It belongs to the band. But, here we are at this show and we paid how much to see this cover act? In this episode, Ric talks about the business that is keeping the name alive of these classic rock acts all for the sake of selling tickets. Every member has been replaced though, but are they still the same? Also, the art of letting go. Plus, music from Tullie Brae.

NEXT WEEK: The 24 hour news cycle is making you dizzy. And it's getting worse.

Episode 281: An Advertising Conundrum

Advertising used to be so simple. You get to tell an audience of a platform about your business or whatever you want (within reason) in exchange for a few bucks. Now it got weird. Terrestrial radio kind of screwed that up, frankly. They stiffed advertisers simply by chasing the dollar and sold out those dedicated to advertising their wares only to be left holding the bag. Now the internet is sucking up that revenue in all sorts of strange ways. One involves the useless short term gain of social media advertising. In this episode, Ric takes a critical look at what is going on out there in one form of this business and how advertisers are still getting screwed. 

NEXT WEEK: If You're Happy And You Know It...

Episode 280: Plasticized

Humanity seems to be choking to death on plastic. We see it in the news all the time. The amount of plastic in the oceans is staggering. So much so it is showing up in the seafood we eat. Kind of scary when you think about that. But there is a fascinating thing going on at the moment. There is a fairly large group of people in this country who seem to have an issue with the notion of cleaning up the place. Why would this be? In this episode, Ric takes a look what drives some of these ridiculous notions. Also in this episode, Ric takes a look at the apparent shift in podcast consumption. Some interesting things are going on mainly due to Apple. 

NEXT WEEK: Advertisers vs Dinosaurs - The Battle of The Century

 

Episode 279: Too Connected

There are some fantastic technological things at our fingertips. We can do a lot of great things. You can attribute a good chunk of these advancements to computers. More specifically, your phone. The things we get to do with that device come with an interesting trade-off. One such thing is dealing with Facebook's Messenger. Oh, it can be quite the pain in the ass. But is there something more nefarious going on? Also in this episode, Ric takes a look at kind of a strange scenario that involved pretty much all of the Target stores in the United States. All of their registers stopped working at the same time. Does this point to a serious weakness in our technology? Some scary scenarios are ahead. Listen now.

NEXT WEEK: Paper or Plastic?

 

Episode 278: Who Wants a Slice of Data Pie?

The thing about the internet is that content used to be king. What really is more valuable is data. Numbers. You. There are those out there who make it their business to keep an eye an where you are going on the internet, what it is you are looking at and what it is you are searching for and buying. This information is pure gold to advertising agencies. The thing is, that information is not really all that valuable. In this episode, Ric takes a look at Ad Tech and how it doesn't work and how more and more companies are shying away from it, after they have taken it for a test drive. There is a very simple formula for working with advertisers in a broadcast and Ric will explain. Listen now.

NEXT WEEK: The Messenger We All Want To Shoot

Episode 277: Riding Those Coat Tails

In this episode, Ric tells the story of the two years he was asked to be a judge for an Elvis Tribute Artist competition. He wasn't asked to do a third year for reasons that will be made clear. The gist of the story though is about how these performers are riding the coat tails of a dead man. Even though there may be a market for this sort of thing, the idea that there are those who are actively making a living off of someone else's creativity and hard work is kind of wrong, in Ric's opinion. This sort of thing happens all over the place, not just with a bunch of guys acting like Elvis. Plus, the joys of being a homeowner.

NEXT WEEK: The podcast flotsam.