Episode 278: Who Wants a Slice of Data Pie?

The thing about the internet is that content used to be king. What really is more valuable is data. Numbers. You. There are those out there who make it their business to keep an eye an where you are going on the internet, what it is you are looking at and what it is you are searching for and buying. This information is pure gold to advertising agencies. The thing is, that information is not really all that valuable. In this episode, Ric takes a look at Ad Tech and how it doesn't work and how more and more companies are shying away from it, after they have taken it for a test drive. There is a very simple formula for working with advertisers in a broadcast and Ric will explain. Listen now.

NEXT WEEK: The Messenger We All Want To Shoot